T’is the season of festive engagement! MESsocial will each day be gifting engagement thoughts and tips via our Pinterest Advent Calendar located here or feel free to click on Simon our Project Manager above!
Everything from Prezis, Thinglinks, videos and infographics to whet your engagement appetite and help your engagement drive for 2014.
If you have any questions or queries about Membership engagement, Patient experience and membership recruitment. please feel free to contact us at email@example.com or on twitter at @MESsocial
Council of Governors at Kent Community
Foundation Trust Governors are the embodiment of the new democratic era of the NHS, forming a bridge between the Trust, its membership and the general public.
Broadly, Governors have a good appetite for their role in helping NHS Foundation Trusts listen to public concern and one could say they fly the flag of public conscience in the NHS. They also are expected to engage and involve not only members of Trusts but also, as updated in the Health & Social Care Act 2012, the broader public and community in activities. Is this happening though in practice as well as theory?
Charles Booth’s “ Descriptive map of London Poverty” though not the first visual collation of data , was one of the most innovative on documenting working class life in London at the end of the 19th Century. His map, an early example of social cartography, used colours to indicate the income and social class of London and created a classification system based on the colours. Though archaic, his 8 tier system sought to use social research to improve the current statistical data on poverty at the time.
Descriptive map of London Poverty
His groundbreaking social research on public health popularised the idea of “a poverty line” and sowed the seeds for further empirical evidence based research over the next century.
Fast forwarding to 2013, the geographical boundaries of London have changed and the power of data has become far more complex but health is still a big concern.
Equality and diversity are not one and the same. One deals with making sure everyone is treated fairly and afforded the same opportunities, the other deals with difference, which could mean a cultural or religious difference which diversifies an individual or individuals from a majority group. In a health context, when spoken in the same breath as equality, it should be about recognising and valuing individual as well as group differences.
Legislatively speaking, Britain is much further ahead than other countries. In terms of “equality”, the passing of the Equality Act 2010 and the Equality Duty 2011, there is now legislation that is making the public, communities and organisations sit up and stake their claim for supporting and maintaining Equality rights. As a British born Chinese having studied sports in the UK, I have always had an eye on equality issues for minority groups and have seen the varying levels of engagement these groups have within their communities and how it has evolved over time.
“A great networking event to share ideas, thoughts and questions on the NHS. Learn how to inform your engagement and understand your members better through collaboration and innovation.”
MES will be hosting its annual Midlands Networking event with University Hospitals Coventry and Warwickshire NHS Trust. Built on the success of our previous networking events, this will be the fourth time MES will be in the region and the second time this year.
When : 19th November 2013, 9.30 am – 15.30 pm
Who : This free event is for all NHS and 3rd Sector staff involved in membership management, patient experience, communications and community engagement.
What :The event will be a chance for attendees to get together and explore:
- Engaging with and understanding your members
- Patient Experience
- Using Demographics to inform your engagement
Cost : Totally Free! A buffet lunch will be served on the day so if you have any dietary requirements please state this when reserving your space for the day.
Interested? Places are limited so please email firstname.lastname@example.org with your name and job title or alternatively, book through here.
In the meantime feel free to browse our blog for previous engagement articles on the topics above. You can also follow us on twitter at @MESsocial in the build up and on the day to get your opinions across and to read about all the views and debates during the event.
On the 31st October MES and ERS staff joined forces and got their Master Chef hats and oven gloves on to bake up a storm for a Halloween themed “Rate My Cake” competition.
This is the fourth time we have done this for charity and this year the proceeds for the money we made will go to MIND the mental health charity to help them in their great work in empowering all those who experience mental health issues.
We had 13 plucky entrants and once again it was fierce competition to win the 1st prize, which went to Andy Prior in ERS with his Cake Pop’s. All in all we managed to raise just over £200 which was matched by ERS, so over £400 in total to be given to MIND charity.
Thanks to all those that supported the cause!
MES is delighted to welcome Oxford University Hospitals and University Hospitals Southampton NHS Foundation Trust as our latest NHS membership database clients. The whole team is looking forward to working with the Trust over the next few years.
In the lead up to Christmas, MES’s membership services team has been busy helping Trusts recruit new members to help meet their annual targets.
Recruiting on two fronts, we braved stormy weather on the South Coast for Sussex Community NHS Trust to help recruit 1000 public members with a focus on male members. We are also helping Central London Community Healthcare NHS Trust engage and grow their 16 – 21 year old community. Trusts are keen to show that their membership is representative as required by Monitor.
Recruitment drives rely on focused engagement within the community. This can be tricky and time consuming which is why it requires planning and a good deal of time. Here are some engagement tips you can use to focus your membership recruitment:
Engaging with patients and the public strengthens accountability and helps NHS bodies develop a relationship of trust and confidence with their local communities. It plays a significant part in improving both the quality of care and health outcomes.
Effective membership engagement does not just mean collecting data and storing it. It requires interpretation and action to be taken. At the NHS Confed this summer, it was agreed that we need to introduce “humanity” in patient and public feedback and information. Acting accordingly to results is the point of difference from being a tick-box exercise to making a difference and effecting change.
With that in mind here are some tips on managing membership engagement:
KNOWING YOUR MEMBERSHIP